Privacy Policy

Amanda Dams Headshots (“we”, “us”, or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website at https://amandadamsheadshots.com and use our services. We comply with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and Alberta's Personal Information Protection Act (PIPA).

Information You Provide Directly

When you fill out our contact or enquiry forms, we collect:

• Your name, email address, and phone number
• The photography service you are interested in
• Any message or details you choose to share
• How you heard about us (referral source)

When you book a discovery call through our scheduling system (powered by Brevo Meetings), we collect your name, email address, and any information you provide during the booking process.

Information Collected Automatically

When you visit our website, we may automatically collect certain information about your device and browsing activity, including:

• Pages visited, referring website, and landing page
• Browser type, operating system, and device information
• Campaign tracking parameters (UTM source, medium, campaign, content, and term)
• Google Ads click identifiers (gclid)

We use cookies and similar technologies to enhance your experience and analyze site performance. You can manage your cookie preferences at any time using the “Cookie Settings” option in the footer of our website.

Essential Cookies

These cookies are necessary for the website to function properly, including remembering your cookie consent preferences. They cannot be disabled.

Analytics Cookies

With your consent, we use Google Analytics (GA4) to understand how visitors interact with our website. This helps us improve our content and user experience. Google Analytics may collect information such as pages visited, time spent on site, and general geographic location. We also use Google Ads conversion tracking to measure the effectiveness of our advertising campaigns.

Marketing Cookies

With your consent, we use the LinkedIn Insight Tag to build retargeting audiences and measure the performance of our LinkedIn advertising campaigns. The Insight Tag may collect information about your visit, including pages viewed and your LinkedIn member status (without identifying you personally to us). We also use LinkedIn's Conversions API to send conversion data (such as when you submit an enquiry or book a discovery call) directly to LinkedIn from our server. This data is used to optimize ad targeting and exclude existing clients from retargeting campaigns.

We use the personal information we collect to:

• Respond to your enquiries and schedule consultations
• Sync your contact details with our client management system (17Hats) to manage bookings and client communications
• Send conversion events to LinkedIn's Conversions API to measure advertising effectiveness and optimize campaign targeting
• Analyze website traffic patterns to improve our site and services
• Comply with legal obligations

We share your personal information with the following third-party service providers, who process data on our behalf:

• Brevo — booking and meeting scheduling
• 17Hats — client relationship management and lead tracking
• Google Analytics & Google Ads — website analytics and advertising conversion tracking (with your consent)
• LinkedIn — advertising retargeting and conversion tracking via the Insight Tag and Conversions API (with your consent for the Insight Tag; the Conversions API processes hashed data server-side)
• Cloudflare — website security (Turnstile bot protection), content delivery, and image hosting

Each of these providers has their own privacy policies governing the use of your data. We encourage you to review their policies.

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, or as required by law. Contact form submissions and booking records are retained for business record-keeping purposes. You may request deletion of your data at any time by contacting us.

Under Canadian privacy law, you have the right to:

• Know what personal information we hold about you and how it is being used
• Request access to your personal information
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information
• Withdraw your consent at any time (this will not affect the lawfulness of processing prior to withdrawal)

To exercise any of these rights, please contact us using the information below.

We implement reasonable technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These include encrypted connections (HTTPS), secure database access controls, and bot protection on all forms.

Our website and services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children.

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date. We encourage you to review this policy periodically.

If you have any questions about this Privacy Policy, wish to exercise your privacy rights, or have a complaint, please contact us: