Insights & Resources

The Journal: Headshot & Branding Insights

Expert advice on professional image, personal branding, and career strategy from Calgary's leading headshot photographer.

Insights for the Modern Professional

May 2, 2026Calgary

Why Your Executive Portrait in Calgary Needs a Refresh

A dated headshot can signal that you are out of touch. I explain how a fresh executive portrait helps you stand out in the competitive Calgary corporate sector.

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Calgary executive headshots: Smiling businesswoman with curly hair and tortoiseshell glasses wearing a green satin blazer, sitting on a pink chair in a photography studio

April 30, 2026Calgary headshots

Finding Your Perfect Calgary Headshot Background

When we plan your session, the background is one of the biggest choices you will make. I am here to help you decide if a studio setup or a downtown Calgary streetscape fits your professional goals.

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April 1, 2026Calgary

Why Your LinkedIn Photo Needs a Refresh for Your Calgary Career

I see many Calgary professionals holding onto headshots that don't match their current career stage. Here is why a fresh look matters for your growth.

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Personal branding photography Calgary: Professional woman in a steel blue blazer and jeans smiling down at a MacBook laptop while seated on a white studio cube, neutral grey background

March 25, 2026Alberta business

How to Register a Business in Alberta as a Sole Proprietor: A Simple Guide for Entrepreneurs

Ready to launch your own business in Calgary? Here is my straightforward guide on how to register a business in Alberta as a sole proprietorship.

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Full-length personal branding portrait Calgary: Confident young woman in a white t-shirt and wide-leg grey jeans standing with hands on hips against a warm pink studio background

March 17, 2026personal branding

How to Build a Powerful Local Business Branding Strategy in Calgary

Standing out in Calgary’s competitive market requires more than just a great product; it needs a distinct personal brand. Here is how you can elevate your presence.

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Corporate group team photography Calgary studio: Large team of nineteen women in two rows — standing and seated — against a warm taupe studio backdrop, showcasing diverse professional attire including a standout green blazer

March 7, 2026Calgary Business Photography

How to Prepare Your Team for Stress-Free Group Portraits in Calgary

Planning a team shoot doesn't have to be complicated. Learn how to prepare your Calgary staff for a smooth and successful group portrait session.

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March 6, 2026personal branding

Personal Branding for Calgary Realtors: How to Stand Out and Win More Clients

In Calgary's crowded real estate market, your brand is the reason clients choose you over the agent down the street. Here is exactly how I have seen successful Calgary realtors build personal brands that generate referrals on autopilot.

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Professional headshots Calgary studio: Authoritative bald male executive in a dark charcoal suit and white dress shirt with a blue pocket square, standing with hands clasped and a composed expression against a warm dark charcoal background

March 1, 2026headshots

Refresh Your Brand: Professional Corporate Staff Headshots Photography in Calgary

Is your team’s photos holding your brand back? Learn how consistent, high-quality corporate headshots in Calgary can build trust and authority.

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Calgary professional during a personal branding photography session

February 19, 2026linkedin

How to Optimize Your LinkedIn Profile for Calgary Recruiters in 2026

I work with Calgary professionals every day, and your LinkedIn profile is doing more heavy lifting than you realize. Here is how to optimize every section so recruiters actually find you in 2026.

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Team headshots Calgary studio: Confident professional man with dreadlocks, a beard, and bold black-frame glasses in a dark teal button-down shirt with arms crossed and a wide smile, silver and cord bracelets visible, white background

February 3, 2026small business support Calgary

A Complete Guide to Small Business Support Programs in Calgary

Looking for the right resources to grow your company? This guide covers the essential small business support programs available to Calgary entrepreneurs.

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Outdoor family photography Calgary winter: Laughing family of four in camel coats and black toques — parents hugging two daughters close on a snowy Calgary park path, bare trees in background

February 2, 2026family photography

Natural Family Portrait Tips: How to Get Kids to Smile and Relax

Getting authentic smiles from children during a photo session doesn't have to be a struggle. Follow these professional tips for stress-free, natural family portraits.

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Personal branding photography in Calgary: Smiling businesswoman in a beige blazer sitting inside a modern illuminated circular wall booth, looking thoughtfully away while holding a blue notebook

January 10, 2026personal branding

How to Use Personal Branding Photos to Boost Your Professional Presence

Ready to get more from your photography session? Learn how to strategically use your personal branding photos to stand out in the Calgary market.

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November 13, 2025linkedin headshot

The Best Colours to Wear for a LinkedIn Headshot (It Depends on You)

Every article about LinkedIn headshot colours will give you a list. Navy, grey, white — safe choices that work but rarely tell the full story. The best colour to wear is the one that actually reflects who you are. Here is how to figure that out.

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October 7, 2025hair and makeup

Camera-Ready Makeup: How It Differs From Your Everyday Routine

Your everyday makeup routine was not designed for studio lighting and a camera lens. Here is what actually changes when makeup is applied specifically for photography — and why we include professional hair and makeup in every single session.

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Calgary entrepreneur personal branding photography session with Amanda Dams Headshots

September 11, 2025personal branding

How Calgary Entrepreneurs Can Stand Out in a Saturated Market

Calgary is full of talented entrepreneurs competing for the same clients. The ones who consistently win are not always the most experienced — they are the most recognizable. Here is how to build a brand that sets you apart.

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Calgary business owner reviewing website launch checklist before going live

August 19, 2025website launch

The Essential Website Launch Checklist for New Calgary Businesses

Hitting publish on your new Calgary business website is a milestone. What happens in the weeks before that moment determines whether it opens doors or quietly loses you clients. Here is what to check before you go live.

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June 3, 2025storytelling

People Buy From People: How to Show the Face Behind Your Brand

The Calgary businesses that build real loyalty are the ones brave enough to show who they are, not just what they sell. Here is how to use storytelling to put the human behind your brand front and centre.

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